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Prevention Efforts which need to be taken to control the consumption of Bidi

According to Global Adult Tobacco Survey 2016, India has the second largest number of tobacco users in the world (268 million or 28.6% of all adults in India) – at least 1.2 million of these die each year tobacco related diseases, One million deaths are due to smoking and more than 200,000 are due to exposure to secondhand smoke, where about 27% of cancers in India are due to tobacco use and these facts are proof that tobacco products including bidi are not tobacco products. Not only are they dangerous to our health but they are also addictive. And it’s hard to leave.

Due to its low price, wide distribution and marketing and promotional strategies, bidi is widely consumed in our country as the bidi industry has been extremely effective in supplying the highly addictive and lethal product at an affordable price and as such. In doing so, the public is exposed. As another risk factor perpetuating the cycle of poverty and poor health. Since the industry is unorganized and unregulated, the quality control of bidis is very low and it is more dangerous than western style cigarettes.

In an interview with HT Lifestyle, Dr. Vishal Rao, Head and Neck Oncologist and member of the High Powered Committee on Tobacco Control, Government of Karnataka suggested, “Regulating the sale, marketing and use of bidi and other tobacco products is the only way to limit access. The only way is to reduce. To the youth and children, and save them from the misery and suffering of a lifetime. Tobacco vendor licensing is a process and strategy to reduce the availability and accessibility of bidis to the weaker sections of the society, especially youth and children.

He explained, “The seller license will prohibit the marketing, manufacturing, storage, packaging and processing of any tobacco products without a license in the state. Licensed vendors will be required to comply with the provisions laid down in the Cigarettes and Other Tobacco Products Act (COTPA) 2003 and the Juvenile Justice Act, 2015. Licenses also increase the likelihood that sellers will fully comply with tax policies, ensuring that the government is maximizing its revenue from tobacco taxes. The sellers will come under the purview of Section 6, which prohibits the sale of tobacco to and by minors, as many vendors in the vicinity of educational institutions are often breaking the rules and evading small fines. ,

He elaborated, “Overall, a strong VL policy will help in regulating the sale of beedi, keep an eye on the number of licensed vendors and most importantly, reduce access to children. It will help in creating a tobacco-free India.” will pave the way for manufacturing, where children below the age of 18 years will not be able to use bidis and other tobacco products as it will penalize display of tobacco products in shops selling toys, sweets, soda, candy, biscuits, chips and electronic Gadgets. The regulation will help in curbing the illegal sale of vendors selling loose cigarettes and bidis to children and underage children. If the sale of tobacco can be streamlined and ensured through vendor licensing and regular monitoring and enforcement will ensure that they strictly follow the law.”

According to Professor Pankaj Chaturvedi, Head Neck Surgeon and Deputy Director, Cancer Epidemiology, Tata Memorial Centre, Mumbai, bidis are often depicted in popular fiction as being natural and herbal and unfortunately, there is little but no adversity in the public domain. Research takes place. Health effects of beedi use. He said, “These subtle and subtle but completely untrue, advertising claims contribute to the misconceptions among youth and young adults that bidi is a safer alternative to traditional cigarettes. It is extremely important and necessary to note that bidi Herbal and not safe. Their composition is addictive and harmful – studies have shown that bidi smoking is associated with an increased risk of oral cancer, cancers of the lung, stomach and esophagus, coronary heart diseases and myocardial infarction and chronic bronchitis .

He highlighted, “Bedis produce higher levels of tar, carbon monoxide and nicotine than cigarettes, also because its low flammability contributes to deep inhalation of bidi smoke. There is a need to increase awareness among people, especially in rural and non-urban communities, about the harmful and fatal effects of smoking bidi. We must not allow the burden of beedi related disease to increase uncontrollably in this country. It is essential to ensure continuous messaging about the health hazards and dangers associated with beedi use so that public education can result in positive and long-term behavioral change. ,

Stating that there is strong evidence that exposure to online marketing leads to increased tobacco use, especially by children and youth, Dr Nandita Murukutla, Vice President, Global Policy and Research at Vital Strategies told Tobacco Enforcement End Reporting Movement (TERM) has found that bidi is taking place:

1. Advertised online, often without required pack warnings

2. Sold directly to consumers online, especially through Facebook

3. Beedi Marketing Often Uses Cultural Imagery

She said, “Social media marketing by bidi and other tobacco product companies is a growing public health concern. The policies of digital media companies are not sufficient to curb such marketing, as our analysis shows. Continued online tobacco marketing undermines the good effects of other existing tobacco control measures. Therefore, it is important that government and public health-led efforts to curb online tobacco marketing are prioritized.”

Hello Friends, My Name is Raushan Kumar. I am a Part-Time Blogger and Student. I am author of https://searchnews.in . We're dedicated to providing you the best of News, with a focus on Business, Health, Lifestyle, World, Tech, India, Gadget.


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