Tata Motors today launched the CAMO Edition for its young and vibrant brand, Tata Punch. Beginning with the festive season, this edition offers an eye-catching color theme with a myriad of features and will be available in Rhythm and Dazzle packs for Adventure and Complete Personas. The Tata Punch CAMO will be offered at an attractive starting price of INR. 6.85 lakhs (ex-showroom New Delhi) and will be available from today across all Tata Motors authorized dealerships.
The Tata Punch CAMO Edition will come in an all new attractive leaf green color with dual-tone roof color options (Piano Black and Pristine White) on the outside. With this addition, the Punch will now be available in a youthful mix of nine color options. The interiors of the CAMO Edition sport a unique military green color and camouflage seat upholstery. The car wears attractive CAMO badging on the fenders and will be available in both MT and AMT transmissions. Apart from this, the car comes equipped with a host of features such as a 7” Harman infotainment system with Android Auto and Apple CarPlay, 6 speakers, 16-inch charcoal diamond-cut alloy wheels and a reverse parking camera. Other interesting additions to the CAMO variant include LED DRLs and tail lamps, push start/stop buttons, cruise control and front fog lamps.
Tata Punch Camo Edition Version-Wise Pricing
Speaking at the launch, Mr. Rajan Amba, Vice President, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles Ltd. said, “In line with our brand promise of innovating our portfolio forever, we are proud to introduce the CAMO variant. are happy. For the punch line-up. This new company will further strengthen the sales of Tata Punch and drive the growth momentum. Appreciated for its stunning design, versatile and attractive performance, spacious interiors and complete protection, the punch is an important part of our product portfolio and contributes to 24% of our total PV sales. It is consistently one of the best-selling cars in the country and currently holds a 15% market share in the highly competitive compact SUV segment. Taking the festive spirit forward and riding #1 in the SUV manufacturer ranks, the new CAMO variant with its brand-new avatar will help in boosting the market sentiments by attracting consumer mindset.
Since its launch in 2021, Tata Punch is known for its distinctive personalities that embrace diversity while remaining committed to its vibe. Powered by a 1.2-litre petrol engine, the Punch is India’s safest subcompact SUV with a 5-star GNCAP rating. It imparts the agility of a hatch with the DNA of an SUV and is offered in a wide range of options at various price points, meeting the wide range of consumer needs. The youngest member of the PV family of Tata Motors has managed to establish its position amongst Indian car buyers with its highest ever sales of 12,006 units in August 2022 with only 10 since its launch. Have sold the #FastestFirst100K in months, a testament to its growing demand. ,