Hero MotoCorp and Hero Electrics are often confused by the consumers about being the same brand or being operated under the same umbrella. However, it is not so. While there was a legal battle between Hero Electric and Hero MotoCorp over the use of the ‘Hero’ trademark, the world’s largest carmaker has acquired the right to use the ‘Hero’ nameplate for its electric two-wheeler business. . Now, the company has decided to launch its electric two-wheeler range, which the brand will launch with its first electric scooter under the Vida brand on October 7. Hero MotoCorp has filed patent registration for various names – Vida, Vida MotoCorp, Vida EV, Vida Electric, Vida Scooters and Vida Motorcycles.
The brand can use any of these names for its upcoming electric two-wheeler brand, but the final announcement will be made on October 7. The Vida brand electric scooter will sport a funky design with large single-piece side panels. With the available images, we can tell that the public will have a polarizing opinion on the design of the scooter. Since not much information is available on the upcoming Hero Vida electric scooter, it is difficult to comment on its specifications.
Also, the brand is developing new models for the Xpulse range. As more brands join the 400cc adventure touring motorcycle segment, Hero MotoCorp is also planning to grab the pie. The company is preparing the Hero Xpulse 400, which will sport a fairing at the front, inspired by Dakar rally motorcycles. The Hero Xpulse 400 will go hand in hand with the upcoming Royal Enfield Himalayan 450, KTM 390 Adventure and others. Also, a 400cc variant of the company’s naked streetfighter – Xtreme is also under development. Hero Xtreme 400 will give tough competition to KTM Duke 390, BMW G310R and others.