New Delhi: Amazon India is reducing the time taken for same-day delivery, offering Prime members deliveries in 50 major cities and towns across India, up from 14 last year.
Surat, Mysore, Mangalore, Bhopal, Nashik, Nellore, Anantapur, Warangal, Ghaziabad, Faridabad, and Patna, among other cities, will have access to the service, and product categories will include wireless, consumer electronics, books, toys, media. and kitchen.
The announcement comes as an expansion of India’s instant-commerce market, with startups and e-commerce players such as Flipkart, Zomato’s Blinkit, Zepto, Dunzo and Swiggy’s Instamart competing for customers and the promise of same-day delivery. are doing.
Flipkart, a competitor of Amazon, launched Flipkart Quick in Bengaluru in 2020. In 2021, it expanded to 14 additional cities including Kolkata, Chennai, Mumbai, Delhi, Hyderabad and Pune. Customers can book a two-hour slot or place an online order for products delivery across grocery, snack, mobile and electronics categories within the next 90 minutes.
Amazon first offered same-day delivery in India in 2017 as part of its Prime membership, its loyalty program. It uses specialized centers strategically located to cover different parts of the city to optimize fast delivery speeds for four-hour deliveries.
“We are able to do this by storing essentials in specialized buildings close to the customer location and enabling our delivery network to be closer to customers and Prime members. Same-day delivery also provides great job opportunities for associates , especially since the site locations are within the city,” said Abhinav Singh, director, customer fulfillment, supply chain and Amazon transportation services, Amazon India.